NAJO and friends


NAJO & friends store is a street wear shop in the Alp resort Engelberg in Switzerland.

The NAJO beanies are spread out all over the Alps. The designers Johanna and Nadja share a passion for skiing and surfing, as well as creating new NAJO products of course… But where would they be without friends?

It all started with a road trip in 2005… Nadja Güntensperger and Johanna Fridheim were working behind the bar in Engelberg and were brought together by a mutual love for the mountains.

Nadja and Johanna bought a blue bus and went travelling for the summer months. They ended up surfing in France, Spain, Portugal and other places… and all along the way they wore their own, self-made beanies. People they met seemed to like the beanies and started ordering their own.

Roger Filliger, The boss at the Yucatan Bar back in Engelberg, pushed them to sow on labels onto each beanie. Somewhere along their road trip in Norway, Nadja and Johanna designed the blue bus logo, and by the time they made it back to Switzerland, Roger had the labels ready. The logo replicates the real-life Mercedes-Benz van which has written on it.

Since then, every NAJO item has its own label with a number and the letter ‘N’ or ‘J’, depending on who made it – making each and every one unique.

Nowadays, Najda and Johanna create a range of different NAJO products – from beanies, headbands and scarves, to handbags and knitted jackets – all of which can be found in the Shop.

Today, and eight years later, the girls still live in Engelberg, together they have opened the 6390 NAJO & Friends Shop in Engelberg.

But where would we be without friends? So naturally, within the shop you will find numerous of other brands from our friends around the world.

We love snow // Nadja & Johanna

Billing address
Studentenweg 6
6390 Engelberg, Schweiz
CHE - 420.101.190

Shop address
NAJO and friends
Dorfstrasse 18
6390 Engelberg, Schweiz

mail: info(at)
Tel: +41 78 679 23 08, +46 70 290 48 58